Speaker Series: Digital marketing for lead generation

Speaker Series:  Digital Marketing for Lead Generation
Guest Speaker::::: Isaac Miranda with TRO Leads

Nine years ago, founder Isaac Miranda started a lead generation company serving ERP VARS. He got the idea and website from a mentor, and hit the ground running. After expanding the team, TRO has expanded it’s concentration to focus on technology companies, consultants and over all B2B companies.

For the first few years, the formula was build a good list, call and email those people to book software sales appointments.

With declining interaction rates and the changing habits of buyers; TRO knew they had to evolve. Not buying into the all-you-need-is-SEO hype of the day, the company started looking for other outbound ways to generate leads digitally.

LinkedIn and other social platforms matured and TRO’s proprietary strategy for lead generation was born. Using this strategy for a variety of B2B applications, TRO’s digital arsenal blossomed into what it is today, a full digital agency with an emphasis on lead generation and video. Tools and techniques come and go, but using marketing strategically to help our clients grow will always be our goal.